Ariel Norris is a brand and marketing strategist with over a decade of experience leading both strategy and execution, from brand development and messaging to content, digital presence, and long-term marketing systems. As the founder of Muse Street, she helps service-based businesses shift from scattered to strategic, building brand foundations that are aligned, intentional, and built to scale.

Her work lives at the intersection of structure and storytelling. Ariel is known for helping clients articulate what they’ve been trying to say for years — translating complexity into positioning that resonates, messaging that sticks, and marketing frameworks they can actually use. With a blend of big-picture thinking and editorial precision, she brings clarity, calm, and direction to brands that are ready for their next chapter.

Her life motto: “Build boldly. Communicate clearly. Trust your vision. Start with strategy and lead with heart.”