The Power of Storytelling in Prevention: Lessons from SAMHSA’s Prevention Day
Storytelling isn’t just about sharing experiences—it’s about creating connection, reducing stigma, and driving change. At SAMHSA’s Prevention Day, I had the honor of leading a session titled Speak to the Heart: Unleashing the Power of Engaging Stories. The response was overwhelming. The packed room, the heartfelt questions, and the courage of young attendees to share their voices showed just how powerful stories can be. For those who couldn’t attend, I want to share those insights with you here.
Why Storytelling Matters in Prevention
Stories are more than just words—they activate multiple areas of the brain, engaging emotions and leaving a lasting impression.
Science backs this up:
Stories trigger oxytocin, fostering trust and empathy, which are crucial for prevention efforts.
Mirror neurons create shared experiences, helping to break down stigma.
A well-told story decreases stress and increases dopamine, making messages more impactful and memorable.
While data is essential, studies show that people forget 90% of statistics but remember powerful narratives. The magic happens when we combine both—using storytelling to contextualize data, making it relatable and compelling.
Watch the episode here:
Youth Leadership and Storytelling: A Game Changer
One of the most inspiring aspects of prevention work is youth leadership. Young voices bring authenticity and fresh perspectives that can reshape communities. When youth are empowered to tell their stories, they not only inspire their peers but also influence policies and shift societal perceptions.
Examples of Storytelling in Action:
Youth Leadership Cohorts: My friend Karie Terhark leads a six-month program where young leaders uncover their personal stories and learn to share them through podcasting.
Asian Youth Forum: Youth leaders from across Asia came together to discuss substance misuse prevention, sharing personal stories that highlighted resilience and collective action.
Hey, I’m Here, Ohio Campaign: This initiative gives individuals a platform to share their mental health and substance misuse journeys, fostering empathy and open conversations.
The Pond in Scott County, Tennessee: A simple peer-support space where young girls gather to talk, connect, and uplift one another.
Recovery Center of Excellence in Kentucky: An art initiative where personal stories of opioid use disorder were transformed into powerful murals, sparking community discussions and reducing stigma.
How to Use Storytelling in Prevention Work
1. Use the Story Map Framework
A technique I learned from The Moth storytelling training involves structuring stories like this:
“The world as it was” – Set the stage.
“But then one day…” – Introduce the challenge or change.
“And then this happened…” – Build the stakes.
“The world as it is now” – Show the resolution and impact.
2. Create Spaces for Stories
Not every story has to be told through traditional media. Think outside the box:
Borrow beanbag chairs and create a comfortable circle for open discussions.
Host a community podcast or blog where individuals can share experiences.
Use visual storytelling like murals, photography, or short videos.
3. Integrate Storytelling into Your Work
When presenting data, pair it with real stories of impact.
Encourage youth to take the lead in prevention messaging.
Create platforms—whether digital, artistic, or in-person—to amplify diverse voices.
Final Thoughts
Storytelling isn’t just about recounting events—it’s about transforming pain into purpose and stigma into empathy. As prevention professionals, we have the power to harness stories to drive meaningful change. So, as you go forward this week, ask yourself:
How will you use storytelling in your conversations and prevention efforts?
Let’s create space for stories, connection, and support. The future of prevention depends on it.
Listen & Engage
Did this resonate with you? Listen to the full podcast episode for deeper insights and practical strategies. Don’t forget to subscribe and share with fellow prevention leaders!
