DEA’s Community Outreach & Prevention: Preventing Drug Misuse on Campus

In this episode of the Prevention Leaders Podcast, I had the pleasure of sitting down with Rich Lucey, a true titan in the field of prevention. Rich brings over three decades of experience working at both state and federal levels and currently serves as the Senior Prevention Program Manager in the Drug Enforcement Administration’s (DEA) Community Outreach and Prevention Support Section. Our conversation was filled with rich insights and practical advice for anyone involved in prevention work. Here are some key takeaways from our discussion.


Listen to my conversation with Rich:


Rich Lucey's Journey into Prevention

Rich's path into the prevention field is anything but typical. He started as a theater major with dreams of Broadway but ended up in the mailroom of the New York State Department of Social Services. His journey took a significant turn when he became the secretary in the Prevention Bureau of the New York State Division of Alcohol Abuse and Alcoholism. From there, Rich's career evolved through various roles, including Special Assistant to the Director for the Federal Center for Substance Abuse Prevention and Education Program Specialist in the U.S. Department of Education's Office of Safe and Drug-Free Schools.

The Importance of the Strategic Prevention Framework (SPF)

One of the core themes of our discussion was the Strategic Prevention Framework (SPF). Rich emphasized that "prevention is not random" and underscored the necessity of having a strategic plan to guide prevention efforts. The SPF provides a structured approach that includes assessment, capacity building, planning, implementation, and evaluation. This framework helps ensure that prevention initiatives are intentional, purposeful, and effective.

Navigating Disruptions with Strategic Planning

We explored how to maintain prevention success during times of disruption. Rich shared five essential strategies:

1. Stay Strategic: Even during disruptions, adhering to a strategic plan is crucial. The SPF acts as a compass, guiding efforts through chaotic times.

2. Commit to Assessment: A culture of assessment helps organizations understand their environment and respond effectively to changes and challenges.

3. Leverage Existing Partnerships: Strong partnerships can provide stability and support during disruptions. Building and maintaining these relationships is key.

4. Get Close to Leadership: Establishing connections with leaders, whether they are college presidents or local officials, ensures that prevention remains a priority.

5. Be Flexible and Creative: Flexibility is vital in prevention work, especially during disruptions. Adapting and finding creative solutions can help maintain progress.

Addressing the Challenge of Fake Pills and Illicit Fentanyl

Rich highlighted the critical issue of fake pills and illicit fentanyl, describing it as an "equal opportunity destroyer." This problem cuts across all demographics and settings, making it essential for prevention professionals to stay informed and proactive. The DEA's One Pill Can Kill campaign offers valuable resources, including fact sheets and public safety alerts, to help address this crisis.

The Long Game in Prevention

Prevention is about the long game. Rich stressed that there are no overnight successes in this field. Changing behaviors and cultures takes time, and it's important to set short-term and intermediate goals while keeping the long-term vision in mind. He advised acknowledging setbacks, giving oneself space to regroup, and continuing to push forward.

The Power of Primary Prevention

Rich also emphasized the importance of primary prevention, especially on college campuses. While secondary and tertiary prevention efforts are vital, primary prevention should not be overlooked. Supporting students who choose not to use substances and creating comprehensive prevention programs are essential strategies.

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My discussion with Rich was a deep dive into the nuances of strategic prevention. His insights and experiences provide a valuable roadmap for anyone working in the field. Whether you're navigating disruptions, addressing new challenges like illicit fentanyl, or striving to implement comprehensive prevention programs, the principles and strategies shared in this conversation are invaluable.

For more resources and information, visit the DEA's Community Outreach and Prevention Support Section and the One Pill Can Kill campaign. Remember, prevention is not random – it's strategic, intentional, and most effective when we work together.

Stay tuned for more episodes of the Prevention Leaders Podcast, where we continue to explore the critical issues and strategies in the field of prevention.


You can watch my conversation with Rich here:


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Making Prevention Fun: The Secret to Sober Parties

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Zero Proof, Full Impact: Connection, Culture, and Community